Kohl & Frisch Marks Centennial Anniversary with Support for Canadian Troops and the Highway of Heroes

Toronto, ON – Kohl & Frisch Limited is commemorating 100 years of operations in Canada with support for True Patriot Love and the Highway of Heroes program in recognition of Canada’s armed forces and their families. On Wednesday, April 27th, Kohl & Frisch – in conjunction with True Patriot Love – unveiled an official plaque highlighting the company’s sponsorship of the Highway 401 and Avenue Road bridge. The Avenue Road bridge is the last stop before the army repatriation convoy turns up Keele Street to the Forensic Services and Coroners Complex.

“On behalf of everyone at Kohl & Frisch, we are honoured to be supporting the Highway of Heroes in recognition of the great men and women who serve our country,” said Ron Frisch, President and CEO, Kohl & Frisch Limited. “As we mark our centennial anniversary in 2016 and celebrate our deep roots in Canada, we do so with great pride in the role this country has played in shaping our company, our people and our commitment to excellence. With this week’s announcement and unveiling, we are honouring the service and commitment to country demonstrated by our Armed Forces each and every day.”

Beginning in 2007 as a grassroots movement, the Highway of Heroes is a moving example of how deeply and passionately Canadians feel about our soldiers and their families. In sun, rain and freezing cold, Canadians from all walks of life gather on the 26 bridges that line the 172 km stretch from Trenton to Toronto, to show their unwavering support for those who have made the ultimate sacrifice for their country.

“True Patriot Love is incredibly grateful to Kohl & Frisch for supporting our Highway of Heroes Plaque program,” said Bronwen Evans, CEO, True Patriot Love. “The Highway of Heroes initiative is a unique opportunity for companies, like Kohl & Frisch, to showcase their support and commitment to our military and veteran community, in particular our heroes who have made the ultimate sacrifice for their country.” Since 2009, True Patriot Love has committed more than $14.9 million to support military charities and research across Canada. For more information, visit www.truepatriotlove.com.

To view footage of the official unveiling of the Highway of Heroes Plaque, please click the link below:

Official unveiling of the Highway of Heroes Plaque